Thursday, December 1, 2011

desert boots

The wallabee post last week was such a big hit, I am posting on another footwear favorite from Clarks!

" A major factor in the company's success during this period came with the launch of the Desert Boot. Family member Nathan Clark, who became part of the next generation to take over the company's direction, had served in the British Army in India during World War II and had been inspired by boots brought over from Egypt by a number of British officers. Returning home, Nathan Clark brought the boot design, which featured a suede upper on a crepe sole, to C&J Clark.
The first Desert Boot was produced in 1946, but it was not until the beginning of the 1950s that the company launched full production of the design, which became an instant success. The Desert Boot also expanded the scope of the company's consumer base, traditionally skewed toward the older consumer, to include a growing number of young customers, who adopted the Desert Boot as their own in the 1950s and 1960s".

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